BE A PART OF WHERE NEWS STARTS

Reuters is the world’s largest multimedia news organization. Breaking the biggest stories for over 165 years, Reuters delivers unparalleled international news coverage with speed, impartiality and insight. Partner with Reuters to position your brand among powerful stories that inspire action.

REUTERS GLOBAL REACH

0M**
Page Views
0M**
Users
0M**
Visits
0M**
Video Starts
Reuters Reuters
*On desktop, mobile web and app
**Source: Google Analytics, February 2018

ONE TRUSTED SOURCE FOR NEWS
FOUR CONSUMER FACING PLATFORMS

Reuters.com The epicenter for news
Covering all corners of the globe with extensive reach across 17 site editions including 12 local language sites.
Reuters TV Watching The Source
A uniquely powerful environment for showcasing vivid brand narratives in innovative ways.
Reuters APP The source on the move
A premium mobile experience that amplifies messaging to users seeking news anytime and anywhere.
Reuters Social Engaging with the source
Inherently trusted social platforms with dedicated followers seeking reputable and accurate news.

SPECS & GUIDELINES

AD UNIT SPECS

Dimensions (in pixels): 970x250

File Format & File Size: HTML 80 KB, GIF/JPG/PNG 50KB

Animation/Video Time (Max): 15 sec

Border: Required

Sound: User initiated

Loops: Max 3

3rd Party Trackers for imps & clicks: Up to 2

Dimensions (in pixels): 728x90

File Format & File Size: HTML 80 KB, GIF/JPG/PNG 50KB

Animation/Video Time (Max): 15 sec

Border: Required

Sound: User initiated

Loops: Max 3

3rd Party Trackers for imps & clicks: Up to 2

Dimensions (in pixels): 300x250

File Format & File Size: HTML 80 KB, GIF/JPG/PNG 50KB

Animation/Video Time (Max): 15 sec

Border: Required

Sound: User initiated

Loops: Max 3

3rd Party Trackers for imps & clicks: Up to 2

Dimensions (in pixels): 300x600

File Format & File Size: HTML 80 KB, GIF/JPG/PNG 50KB

Animation/Video Time (Max): 15 sec

Border: Required

Sound: User initiated

Loops: Max 3

3rd Party Trackers for imps & clicks: Up to 2

NOTES: Available on Homepages only

 

* In-banner video ad is allowed. Auto-play video is ok but sound must be muted by default.
* HTML format creative must be provided by 3rd party tag.
* MPU spec works for Mobile Web too.

Dimensions (in pixels): Initial / Expanded: 970x250 / 970x500

File Format & File Size: HTML 80 KB / 1 MB, GIF/JPG/PNG 50 KB, MP4/GG/WebM 1 MB / 10 MB

Animation/Video Time (Max): 15 sec

Border: Required

Sound: User initiated

Loops: Max 3

3rd Party Trackers for imps & clicks: Up to 2

Video Player: Must have play, pause, mute, unmute controls

Notes: Available on Homepages only

Dimensions (in pixels): Initial / Expanded: 728x90 / 728x400

File Format & File Size: HTML 80 KB / 1 MB, GIF/JPG/PNG 50 KB, MP4/GG/WebM 1 MB / 10 MB

Animation/Video Time (Max): 15 sec

Border: Required

Sound: User initiated

Loops: Max 3

3rd Party Trackers for imps & clicks: Up to 2

Video Player: Must have play, pause, mute, unmute controls

Notes: Available on Homepages only

Dimensions (in pixels): Initial / Expanded: 970x90 / 970x415

File Format & File Size: HTML 80 KB / 1 MB, GIF/JPG/PNG 50 KB, MP4/GG/WebM 1 MB / 10 MB

Animation/Video Time (Max): 15 sec

Border: Required

Sound: User initiated

Loops: Max 3

3rd Party Trackers for imps & clicks: Up to 2

Video Player: Must have play, pause, mute, unmute controls

Notes: Available on Homepages only

 

* All ad expansions must be user initiated.
* Rich Media creative must be provided by 3rd party tag.

Dimensions (in pixels): 190x120 (thumbnail-image) 88x24 (logo)

File Format: JPG/PNG 50 KB, EPS/AI 10 KB

Animation/Video Time (Max): -

Headline: 50 characters max with space

Description: 200 characters max with space

Click through URL: Required

Advertiser Name: -

CTA message: -

3rd Party Trackers for imps & clicks: Up to 2

Dimensions (in pixels): 190x120 (thumbnail-image) 88x24 (logo)

File Format: JPG/PNG 50 KB, EPS/AI 10 KB

Animation/Video Time (Max): -

Headline: 40文字以内

Description: 80文字以内

Click through URL: Required

Advertiser Name: -

CTA message: -

3rd Party Trackers for imps & clicks: Up to 2

Dimensions (in pixels): 220x150 (thumbnail-image)) 88x24 (logo)

File Format: JPG/PNG 50 KB, EPS/AI 10kb

Animation/Video Time (Max): -

Headline: 50 characters max with space

Description: N/A

Click through URL: Required

Advertiser Name: -

CTA message: -

3rd Party Trackers for imps & clicks: Up to 2

Dimensions (in pixels): 300x200 (thumbnail-image)

File Format: JPG/PNG 50 KB

Animation/Video Time (Max): -

Headline: 25 characters max with space

Description: 100 characters max with space

Click through URL: Required

Advertiser Name: Text

CTA message: 15 characters max with space

3rd Party Trackers for imps & clicks: Up to 2

Notes: No copy or logos inside the supplied image

Dimensions (in pixels): 300x200 (thumbnail-image)

File Format: JPG/PNG 50 KB

Animation/Video Time (Max): -

Headline: 15文字以内

Description: 60文字以内

Click through URL: Required

Advertiser Name: Text 15文字以内

CTA message: 7文字以内

3rd Party Trackers for imps & clicks: Up to 2

Notes: No copy or logos inside the supplied image

Dimensions (in pixels): N/A

File Format: -

Animation/Video Time (Max): -

Headline: 25 characters max with space

Description: 120 characters max with space

Click through URL: Required

Advertiser Name: Text

CTA message: 15 characters max with space

3rd Party Trackers for imps & clicks: Up to 2

Notes: No copy or logos inside the supplied image

Dimensions (in pixels): N/A

File Format: JPG or PNG 50 KB

Animation/Video Time (Max): -

Headline: 25 characters max with space

Description: 120 characters max with space

Click through URL: Required

Advertiser Name: Text

CTA message: -

3rd Party Trackers for imps & clicks: Up to 2

Notes: No copy or logos inside the supplied image

Dimensions (in pixels): 600x600 (thumbnail-image)

File Format: JPG/PNG 100 KB

Animation/Video Time (Max): -

Headline: 60 characters max with space

Description: 180 characters max with space

Click through URL: Required

Advertiser Name: Text

CTA message: -

3rd Party Trackers for imps & clicks: Up to 2

 

* NATIVE AD SHOULD LINK TO CONTENT PAGES RATHER THAN A PRODUCT/SERVICE PROMOTION PAGE.
** Landing Page Native will be phased out as Landing pages are converted to Channels. Interval specs work for new Channels.

Dimensions (in pixels): 100% vw x 100% vw

File Format: HTML 1.5 MB / HTML + 1 MP4/MOV 5 MB

Animation/Video Time (Max): 15 sec / 15 sec, 24 fps

Headline: 25 characters max with space

Description: 100 characters max with space

Click through URL: Required

Advertiser Logo: 1 logo (optional) - vector, EPS format

CTA message: 15 characters max with space

3rd Party Trackers for imps & clicks: Up to 2

Notes:

  • Advertiser’s brand guidelines must be included
  • Advertiser’s branded font(s) in OTF (for PNGs) / WOFF2 (web) must be included, if applicable
  • 300KB initial load
  • No expansions
  • White ads must have a minimum 1px, visible border (#CCC recommended)
  • Video is autoplay-initiated, with sound muted

Dimensions (in pixels): 100% vw x 50% vw

File Format: HTML 1.5 MB / HTML + 1 MP4/MOV 5 MB

Animation/Video Time (Max): 15 sec / 15 sec, 24 fps

Headline: 25 characters max with space

Description: 100 characters max with space

Click through URL: Required

Advertiser Logo: 1 logo (optional) - vector, EPS format

CTA message: 15 characters max with space

3rd Party Trackers for imps & clicks: Up to 2

Notes:

  • Advertiser’s brand guidelines must be included
  • Advertiser’s branded font(s) in OTF (for PNGs) / WOFF2 (web) must be included, if applicable
  • 300KB initial load
  • No expansions
  • White ads must have a minimum 1px, visible border (#CCC recommended)
  • Video is autoplay-initiated, with sound muted

Dimensions (in pixels): 100% vw x 25% vw

File Format: HTML 1.5 MB / HTML + 1 MP4/MOV 5 MB

Animation/Video Time (Max): 15 sec / 15 sec, 24 fps

Headline: 25 characters max with space

Description: 100 characters max with space

Click through URL: Required

Advertiser Logo: 1 logo (optional) - vector, EPS format

CTA message: 15 characters max with space

3rd Party Trackers for imps & clicks: Up to 2

Notes:

  • Advertiser’s brand guidelines must be included
  • Advertiser’s branded font(s) in OTF (for PNGs) / WOFF2 (web) must be included, if applicable
  • 300KB initial load
  • No expansions
  • White ads must have a minimum 1px, visible border (#CCC recommended)
  • Video is autoplay-initiated, with sound muted

DIMENSIONS (IN PIXELS): 100% VW X 100% VH BTWN 300PX - 720PX WIDE; 375PX HIGH

File Format: HTML 1.5 MB / HTML + 1 MP4/MOV 5 MB

Animation/Video Time (Max): 15 sec / 15 sec, 24 fps

Headline: 25 characters max with space

Description: 100 characters max with space

Click through URL: Required

Advertiser Logo: 1 logo (optional) - vector, EPS format

CTA message: 15 characters max with space

3rd Party Trackers for imps & clicks: Up to 2

Notes:

  • Advertiser’s brand guidelines must be included
  • Advertiser’s branded font(s) in OTF (for PNGs) / WOFF2 (web) must be included, if applicable
  • 300KB initial load
  • No expansions
  • White ads must have a minimum 1px, visible border (#CCC recommended)
  • Video is autoplay-initiated, with sound muted

DIMENSIONS (IN PIXELS): 100% VH X 100% VW

File Format: HTML 1.5 MB

Animation/Video Time (Max): 15 sec

Headline: 25 characters max with space

Description: 100 characters max with space

Click through URL: Required

Advertiser Logo: 1 logo (optional) - vector, EPS format

CTA message: 15 characters max with space

3rd Party Trackers for imps & clicks: Up to 2

Notes:

  • Advertiser’s brand guidelines must be included
  • Advertiser’s branded font(s) in OTF (for PNGs) / WOFF2 (web) must be included, if applicable
  • 300KB initial load
  • No expansions
  • White ads must have a minimum 1px, visible border (#CCC recommended)
  • Video is autoplay-initiated, with sound muted

 

* Canvas is cross platform (desktop and mobile) responsive.
* All video ads must be muted in order to enable autoplay.

Dimensions (in pixels): 1280x720

File Format: MP4 2.5 MB / 5 MB

Animation/Video Time (Max): 15 sec / 30 sec

3rd Party Trackers for imps & clicks: Up to 2

Notes:

  • VAST tag is acceptable.
  • Animations should be kept subtle, as the video pre-roll is where a user's attention would be.

Dimensions (in pixels): 300x250

File Format: HTML 80 KB / GIF,JPG,PNG 50 KB

Animation/Video Time (Max): 15 sec / 30 sec

3rd Party Trackers for imps & clicks: Up to 2

Notes:

  • Audio and video are not allowed.
  • HTML format creative must be provided by 3rd party tag.

DIMENSIONS (IN PIXELS): 1920X1080 (MAX) 640X360 (MIN)

File Format: MP4 5 MB

Animation/Video Time (Max): 30 sec

3rd Party Trackers for imps & clicks: Up to 2

Notes:

  • Any Video Codecs format, excepted: ProRes 4444, HDV720p60, Go2 Meeting 3 & 4, ER AAC LD, REDCODE
  • VAST 3.0 standard tag is acceptable.

DIMENSIONS (IN PIXELS): 1280X720 MAX

File Format: MP4 2.5 MB

Animation/Video Time (Max): 15 sec

3rd Party Trackers for imps & clicks: Up to 2

Notes:

  • VAST tag is acceptable

 

* 4:3 ratios are not supported.

Dimensions (in pixels): 1920x1080

File Format: MOV or MP4 10 MB

Animation/Video Time (Max): 15 sec, 29.97 fps

3rd Party Trackers for imps & clicks: Up to 2

Notes: Must be hosted by Reuters TV

 

* 4:3 and anamorphic formats are possible, but discouraged; 3:2 aspect ratio is not accepted.

Dimensions (in pixels): 300x250

File Format: HTML 80 KB / GIF,JPG,PNG 50 KB

Animation/Video Time (Max): Static

Border: Required

Sound: -

Loops: -

3rd Party Trackers for imps & clicks: Up to 2

Supported Libralies: MRAID

Notes: Audio and video are not allowed.

Dimensions (in pixels): 100% vh x 100% vw

File Format: HTML 1.5 MB / HTML + 1 MP4/MOV 5 MB

Animation/Video Time (Max): 15 sec / 15 sec, 24 fps

Border: -

Sound: User initiated

Loops: -

3rd Party Trackers for imps & clicks: Up to 2

Supported Libraries: MRAID, Admob

Notes: Cross platform (tablet and mobile) responsive

 

* Interstitials can use most of the same creative as Full Screen Canvas ads; the major difference is that the Intrsaitials must be MRAID compatible, which causes issues with web delivery
* HTML format creative must be provided by 3rd party tag.

Dimensions (in pixels): 300x250

File Format: HTML 80 KB / GIF,JPG,PNG 50 KB

Animation/Video Time (Max): 15 sec

Border: Required

Sound: User initiated

Loops: Max 3

3rd Party Trackers for imps & clicks: Acceptable

Supported Libralies: MRAID

Notes:

  • Expandable or Rich media that resizes is not available.
  • HTML format creative must be provided by 3rd party tag.

Dimensions (in pixels): 300x250

File Format: HTML 80 KB / GIF,JPG,PNG 50 KB

Animation/Video Time (Max): 15 sec

Border: Required

Sound: User initiated

Loops: Max 3

3rd Party Trackers for imps & clicks: Acceptable

Supported Libralies: MRAID

Notes:

  • Expandable or Rich media that resizes is not available.
  • HTML format creative must be provided by 3rd party tag.

POWERFUL STORIES START HERE

Reuters award-winning branded content studio delivers the best in editorial and multimedia production across digital and real-world platforms to influence the right people, in the right place, at the right time.

Contact Us

To learn more about working with Reuters, please get in touch.















By submitting this form you are acknowledging that you have read and understood our Privacy Policy
.
Americas
3 Times Square
New York City
New York
10036
Tel: +1 646 223 4000
View map
Asia Pacific
18 Science Park Drive
Singapore
118229
Tel:  +65 6775 5088
View map
30F Akasaka Biz Tower
5-3-1 Akasaka
Tokyo
107-6330
Tel: +81 6441 1200
View map
Europe, Middle East & Africa
30 South Colonnade
London
E14 5EP
London
Tel: +44 207 250 1122
View map