How far along are we?

This panel will explore topics around convergence and how content owners are ramping up to deliver great products for users and advertisers.

How are publishers and broadcasters leveraging emerging technologies to serve the user need and grow audience share? Do they have the right content set for these platforms? What do these audiences demand? Are the audiences for any given publisher the same for wireless, web and video on-demand? What does it mean for advertisers? How far along are we in the evolution of these media in terms of usage and adoption? Who will win: publishers, broadcasters, cable companies?

Where are the real opportunities?

Some of the most respected players in the marketplace will discuss what advertisers really want from on-demand video and wireless and how they can get it.

Are these new media platforms mature enough to deliver to specific campaign objectives? Do clients yet believe in them? How are the key players making buying decisions? How should sellers package the offering and what are the key metrics? What constitutes a successful campaign across these new media? Will this evolve as a "cross-media" offering or will these media eventually stand on their own?

Seamless ad integration;
making it work!

Learn the ‘how to’ about the newest applications and what it means for truly seamless ad integration for these emerging technologies and more.

What constitutes an "impression" or a "user" or a "viewer" over wireless and on-demand video? Are we all talking the same language? How can a buyer understand and compare audiences across similar publishers? What are the audience-measurement companies doing to prepare for these obvious needs? What can ad operations, trafficking departments, and ad-serving companies do to get ready? What do clients demand: performance vs. measurement or design vs. functionality, and how are vendors responding?