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Deliver your KPIs in a premium environment, at scale

As a data-driven, start-to-finish solution, our advertising services deliver bespoke, hyper-targeted campaigns that place your brand where it will be seen.

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Activate your campaigns across our premium solutions and reach your target audience to drive desired results.

Our ad specs include:

*In-Banner Video Ad Is Allowed. Auto-Play on Video Is Ok but Sound Must Be Muted by Default.
*HTML Format Creative Must Be Provided by 3rd Party Tag.
*If the Creative Has a White Background or White in Any Edge, a 1px Border with #949494 Color Is Required.
*Mpu Spec Works for Mobile Too.

Billboard

Dimensions (in Pixels):
970X250

File Format & File Size:
3rd Party Tag – Max Initial Load 150 KB, Max Subload 300 KB; GIF/JPG/PNG 150 KB

Animation/Video Time (Max):
15 Sec

Border:
Required

Sound:
User Initiated

Loops:
Max 3

Leaderboard

Dimensions (in Pixels):
728X90

File Format & File Size:
3rd Party Tag – Max Initial Load 100 KB, Max Subload 200 KB; GIF/JPG/PNG 100 KB

Animation/Video Time (Max):
15 Sec

Border:
Required

Sound:
User Initiated

Loops:
Max 3

Mpu

Dimensions (in Pixels):
300X250

File Format & File Size:
3rd Party Tag – Max Initial Load 150 KB, Max Subload 300 KB; GIF/JPG/PNG 150 KB

Animation/Video Time (Max):
15 Sec

Border:
Required

Sound:
User Initiated

Loops:
Max 3

Double Mpu

Dimensions (in Pixels):
300X600

File Format & File Size:
3rd Party Tag – Max Initial Load 250 KB, Max Subload 500 KB; GIF/JPG/PNG 250 KB

Animation/Video Time (Max):
15 Sec

Border:
Required

Sound:
User Initiated

Loops:
Max 3

Mobile Leaderboard

Dimensions (in Pixels):
320×50, 300×50

File Format & File Size:
3rd Party Tag – Max Initial Load 50 KB, Max Subload 100 KB; GIF/JPG/PNG 50 KB

Animation/Video Time (Max):
15 Sec

Border:
Required

Sound:
User Initiated

Loops:
Max 3

Podcast – Audio

File Format & File Size:
MP3 Audio
Bit Rate: 96 to 320 Kbps
Sample Rate: 44.1 kHz

Animation/Video Time (Max):
15/30 Sec

Tracking
3rd Party Tracking Optional

Notes
Recommended Audio Signal Level: Between -20 to -16 LUFS (-23 to -18 dB RMS) with Peaks Below -1.0
dBFS

Google Home

File Format & File Size:
MP3 Audio
Bit Rate: 96 to 320 Kbps
Sample Rate: 44.1 kHz

Animation/Video Time (Max):
15/30 Seconds

Alexa

File Format & File Size:
MP3 Audio
Bit Rate: 96 to 320 Kbps
Sample Rate: 44.1 kHz

Animation/Video Time (Max):
15/30 Seconds

*JPEGs and PNGs up to 50KB accepted.
*Clickthrough URL required. 3rd party trackers optional
*Native Ad should link to content pages rather than a product/service promotion page Landing page Native will be phased out as landing pages are converted to channels, interval specs work for new channels.
*No copy or logos inside the supplied image

Native Intervals

Dimensions (in Pixels):
300X200 (Thumbnail-Image)

File Format:
JPG/PNG 50 KB

Animation/Video Time (Max):
–

Headline:
25 Characters Max With Space

Description:
100 Characters Max With Space

Click Through URL:
Required

Advertiser Name:
Text

CTA Message:
15 Characters Max With Space

Notes:
No Copy or Logos Inside the Supplied Image

Inline/Native Video

Dimensions (in Pixels):
1280×720

File Format:
MP4 2.5 MB / 5 MB

Animation/Video Time (Max):
15 Sec or Less Preferred / 30 Sec

Notes:
– Vast Tag Is Acceptable.

*Available only as sponsorship logo
*Clickthrough URL required. 3rd party trackers optional

Sponsored Logo

Dimensions (in Pixels):
Custom Design

File Format:
EPS (Vector File)

Files Required:

Static image
Horizontal logo for light background
Vertical logo for the light background
Horizontal logo for the dark background
Vertical logo for the dark background

Animation/Video Time (Max):
N/A

Border:
Not Required

Sound:
N/A

Loops:
N/A

*Clickthrough URL required. 3rd party trackers optional

Broker Buttons

Dimensions (in Pixels):
120x60px

File Format:
50kb – GIF/JPG/PNG

Animation/Video Time (Max):
Not Recommended

Border:
Not Required

Sound:
N/A

Loops:
N/A

*Advertiser’s Brand Guidelines and Fonts in Otf/Woff2 Must Be Provided.
*In-Banner Video Ad Is Allowed. Auto-Play on Video Is Ok but Sound Must Be Muted by Default.
*Video and Animations Limited to 15 Seconds.

Leaderboard Canvas

Dimensions (in Pixels):
Width: 100% VW, Height: 30% VH (Min-Height: 250px, Min-Width: 970px)

File Format:
HTML 1.5 MB / HTML + 1 MP4/MOV 5 MB

Animation/Video Time (Max):
15 Sec / 15 Sec, 24 FPS

Headline:
25 Characters Max With Space

Description:
100 Characters Max With Space

Click Through URL:
Required

Advertiser Logo:
1 Logo (Optional) – Vector, Eps Format

Cta Message:
15 Characters Max With Space

3rd Party Trackers for Imps & Clicks:
Up to 2

Notes:
– 300 KB Initial Load
– No Expansions
– White Ads Must Have a Minimum 1px, Visible Border (#CCC Recommended)
– Desktop Only

In-Article Canvas

Dimensions (in Pixels):
100% VW X 375px Between 300 – 708px Wide;

File Format:
HTML 1.5 MB / HTML + 1 MP4/MOV 5 MB

Animation/Video Time (Max):
15 Sec / 15 Sec, 24 FPS

Headline:
25 Characters Max With Space

Description:
100 Characters Max With Space

Click Through URL:
Required

Advertiser Logo:
1 Logo (Optional) – Vector, Eps Format

Cta Message:
15 Characters Max With Space

3rd Party Trackers for Imps & Clicks:
Up to 2

Notes:
– 300 KB Initial Load
– No Expansions
– White Ads Must Have a Minimum 1px, Visible Border (#CCC Recommended)

*4:3 ratios are not supported.
* Click through URL required. 3rd party tracking optional.

Pre-Roll in Article

Dimensions (in Pixels):
1280×720

File Format:
MP4 2.5 MB / 5 MB

Animation/Video Time (Max):
15 Sec or Less Preferred / 30 Sec

Notes:
– Vast Tag Is Acceptable.

Pre-Roll on Video Page

Dimensions (in Pixels):
1280×720

File Format:
MP4 2.5 MB / 5 MB

Animation/Video Time (Max):
15 Sec or Less Preferred / 30 Sec

Notes:
– Vast Tag Is Acceptable.

CTV/OTT

Dimensions (in Pixels):
1280×720

File Format:
MP4 2.5 MB / 5 MB

Animation/Video Time (Max):
15 Sec or Less Preferred / 30 Sec

Notes:
– Site Serve

*Interstitials are accepted but must be MRAID compatible, which may cause issues with web delivery.
* Click through URL required. 3rd party tracking optional.

MPU

Dimensions (in Pixels):
300×250

File Format:
HTML 80 KB / GIF, JPG, PNG 50 KB

Animation/Video Time (Max):
Static

Border:
Required

Sound:
–

Loops:
–

Supported Libraries:
Mraid

Notes:
HTML format creative must be provided by 3rd party tag.
Audio and Video Are Not Allowed.

*Apple News is only available in US, UK, Canada and AU.
*Apple News only supports these third party tags
display – Bonsai, Celtra, Dianomi, Google Campaign Manager, Polar and ResponsiveAds
video – Celtra, Flashtalking, Innovid, Kargo, Sizmek, Teads, Transmit.Live, Unruly
*No fourth party, such as MOAT, IAS, DV or marketing platform, is allowed.
*Click through URL required. 3rd party trackers optional.

IAB 300×250 Banner

Dimensions (in Pixels):
300×250

File Format:
3rd Party Tag – Full Specs – https://support.apple.com/en-me/guide/adguide/apd31b652435/1.0/icloud/1.0
GIF/JPG/PNG 500 KB

Animation/Video Time (Max):
15 Sec
Repetitive or Rapid Flashing, Blinking in Excess, or Visually Stressful Animations Aren’t Allowed.

Border:
Required

Sound:
User Initiated

Loops:
Max 3

Outstream Video

Dimensions (in Pixels):
16:9 (720p Minimum)

File Format:
MP4, MOV, M4V – 250 MB Max Size

Animation/Video Time (Max):
5 Sec Minimum, 30 Sec Maximum

Notes:
– Full Specs Can Be Found Here – https://support.apple.com/en-me/guide/adguide/apd1c34f7a55/1.0/icloud/1.0

Native Image

Dimensions (in Pixels):
900px X 600px (3:2 ratio)
JPG/PNG

File Format & File Size:
1024kb (1mb) max

Copy:
Headline <50 characters (including spaces)
Copy text <250 characters (including spaces)
CTA <25 characters (including spaces)

Notes:
Image should contain little or not text

Newsletter Logo

Dimensions (in Pixels):
Up to 360px X 60px
JPG/PNG

File Format & File Size:
250kb max

Copy
N/A

Enhanced Native Image

Dimensions (in Pixels):
900px X 600px (3:2 ratio)
JPG/PNG

File Format & File Size:
1024kb (1mb) max

Copy
Headline < 55 characters (including spaces)
Copy < 620 characters (including spaces)
CTA < 25 characters (including spaces)

Notes
Image should contain little or no text

Display Desktop Banner

Dimensions (in Pixels):
970×250
JPG/GIF
Static Only

File Format & File Size:
250kb max

Copy
N/A

Articles/The Hub/Listercles

Content Seeding
Image Spec: 1200 x 800 px
Notes: The image will be cropped by our
vendor in order to fit different placements.
Therefore, it is advised not to have any text
overlay and for the focal point to be in the center of the
image – horizontally and vertically

X (Formely Twitter)
Image Spec: 1200 x 628 px, 1080px x
1080px
(1.91:1 ratio and 1:1 ratio)
URL: Include URL
in intro copy (23 characters)
Notes: Provide X handle

Facebook
Image Spec:
1200 x 628 px, 1080px x 1080px (1.91:1 ratio and 1:1
ratio)
Notes: Provide Facebook handle and add Reuters Plus to approved
list

LinkedIn
Image Spec:
1200 x 628 px; 1200 x 1200px (1.91:1 ratio; 1:1 ratio)

Podcasts

Content Seeding
Image
Spec: 1200 x 800 px
Headline: Up to 60 characters
Brand Name: Up to 60 characters
Notes: The image
will be cropped by our vendor in order to fit different placements.
Therefore, it is advised not
to have any text overlay and for the focal point to be in the center of the
image – horizontally
and vertically

X
Image Spec: A snippet of a podcast –
video
format; up to 15s, but can support up to 2.20 min length (could get 15s and 30s)
Headline: 70 characters max
Intro: 280 characters max
Disclaimer: Copy must contain a disclaimer
Notes: Provide X handle

Video

X
Image Spec: Up to 15s, but can support up to
2.20
min length (could get 15s and 30s to be able to use for both channels: Twitter and
LinkedIn)
Size: 800 450px 16:9 aspect ratio or 800px x 800px, 1:1 aspect ratio
Notes: Provide X handle

LinkedIn
Image Spec:
Up to 15s, but can support up to 2.20 min length (could get 15s and
30s to be able to use
for both channels: Twitter and LinkedIn)
Notes: Provide LinkedIn
page

YouTube
Image Spec: Up to 15 seconds
ideally but some ad formats can support up to 3 minutes.
Recommended video dimensions: 426 x 240
(240p), 640 x 360 (360p), 854 x 480 (480p),1280 x 720 (720p),
1920 x 1080 (1080p), 2560 x 1440
(1440p) and 3840 x 2160 (2160p)
Aspect ratio: 16:9
Max file size: 128GB or 12 hours,
whichever is less.
Accepted video formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP,
and WebM
Notes: Recommended to include a CTA

X Broadcast

Pre-Event Not a Traffic Driver
Image Spec: 1200 x 628 px (1.91:1 ration
and
1:1
ratio)
Intro: 280 characters
max
Disclaimer: Copy must contain a disclaimer
Notes: Can include time, date and event headline with a ‘Tune in’ message
as an
image overlay. Create for mobile.

Live
Image Spec: Organically posted, no
creative
assets are needed apart from copy
Intro: 280 characters max
Disclaimer: Copy must contain a disclaimer
Notes: Provide an X handle. Can include target #s to copy.

Post Event – Full
Video
Image Spec: Nothing is
needed as the
same above organically posted tweet will be used to amplify

Post Event – Social Cuts
Image Spec:
Up to 15s, but can support up to 2.20 min length (could get
15s and 30s
to be able to use
for both channels: X and LinkedIn)
Headline: 70 characters max
Intro: 280 characters max (leave 23 characters for URL and disclaimer)
Disclaimer: Copy must contain a disclaimer
Notes: We
can continue amplifying the same live broadcast if social cuts are not
available

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